Music, visuals and content planned together
I’ll help keep the sound, story and visuals connected as we build, so each piece supports the project you want people to experience.
A1XX / Executive Producer / Production Deals
How I’ll Help You Build Your Music Project, Create the Content and Plan the Release
A guide to working with me on your next single, EP or album.
You may have songs started, recordings to finish or a release you’re still trying to put together. I’ll help you work out what the project needs, then lead or coordinate the services we agree on.
Here’s how we’ll go from your idea to a clear plan, through the production work and into the release. Along the way, you’ll see real client examples of the pieces we can build.
Let’s map your project.
Tell me what you’re making and where you need help. Then choose a time to talk through the right production deal.
Let’s talk about your projectThe production deal / one connected build
How I’ll Bring Your Music, Content and Project Support Together
First, we look at the whole project. We decide what needs to be created, what you already have and where you need help. Your production deal puts the agreed work into one plan.
Your services, deliverables and timeline
Before we start, you’ll know what we’re creating, what you need to bring, the review steps and which work I’m handling or coordinating.
Illustrative bundle. We select the pieces for your production deal on the call. The mockup represents services and digital work, not shipped physical products. Your written scope sets the deliverables, quantities, rights, dates and any separate costs.
The framework behind your production deal
How I’ll Use the Three Project Playbooks to Guide Your Project
Before we choose services, we look at three things: what you’re making, the business around it and how you’ll release it.
A1XX / PROJECT PLAYBOOK 01
Project Mastery Method
THE PROJECT
What are we building?
Connect the music, story and project direction before deciding what needs to be made.
A1XX / PROJECT PLAYBOOK 02
Project Profit Model
THE BUSINESS
How can the project earn?
Think through the offer, costs and fan’s next step, not just how to get the music finished.
A1XX / PROJECT PLAYBOOK 03
Project Launch Formula
THE RELEASE
How do we bring it to people?
Connect the content, fan experience and rollout so the release has a clear path.
Project direction → business choices → release plan.
These questions help us choose what belongs in your project. If you also want education and tools, we can discuss Rappreneur OS, including online support for artists outside Atlanta.
These explain the focus of each framework. The services and support included in your deal are agreed on the call; financial results are not guaranteed.
Your project / three connected phases
How I’ll Take Your Project Through Plan, Produce and Promote
Once the direction is clear, here’s how we turn it into the work. Each phase prepares the next.
01 / PLAN
Plan: Project Direction, Services and Schedule
We’ll start by mapping the project, choosing the services and setting a schedule you can follow.
- Project direction, story and goals.
- Song selection, creative needs and release planning.
- Scope, deliverables, schedule and responsibilities.
- Project Playbooks, check-ins and agreed coaching.
What it takes off your plate: figuring out the order and trying to lead every moving part alone.
02 / PRODUCE
Produce: Music, Videos, Artwork and Web Pages
With the plan agreed, I’ll create or coordinate the pieces in your scope and bring them back for your review.
- Beats, writing / hooks, recording and vocal tracking.
- Engineering, mixing and mastering.
- Social content, edited clips and artist photography.
- Music-video direction / coordination and lyric videos.
- Cover art, media kits and merchandise graphics.
- Project website, fan funnel and agreed store setup.
What it takes off your plate: stitching together the music, visuals and digital assets with no shared direction.
03 / PROMOTE
Promote: Release Planning, Content and Fan Follow-Up
As the work is ready, we’ll connect the release content, fan path and agreed promotion tasks.
- Release campaign planning and coordination.
- Agreed social media planning / management.
- Paid-ad and creator / clipper campaign management.
- Fan follow-up and release-content rollout.
- Available features, networking or performance opportunities.
- Agreed physical-production and delivery coordination.
What it takes off your plate: finishing the work and having to invent the entire rollout by yourself.
These phases connect and can overlap. We choose the services your project needs; you bring your performances, inputs and approvals, and I handle or coordinate the work in our agreed scope.
Service menu, not a promise that every item is included in every deal. Full music videos, photography, physical goods and campaigns have their own quantities and limits. Ad spend, creator rewards, studio / provider charges, manufacturing and shipping are separate unless expressly included. Audience, placements and sales are not guaranteed.
Choose the scale / define it together
How We’ll Choose Your Production Deal and Schedule
Three production formats: 3 days, 3 weeks or 3 months.
Now that you’ve seen the work we can do, we’ll choose a format around your project’s needs, your readiness and the time available. The call is where we work out the fit.
GOLD
3 days
A focused production sprint.
Map the work, prepare for the sessions and create the agreed music, recording and content pieces.
Project-management framework: 3 months.
PLATINUM
3 weeks
A longer production sprint.
Spread the agreed production, recording and content work across a wider window, with a clear sequence and review steps.
Project-management framework: 6 months.
DIAMOND
3 months
An extended production build.
Plan the agreed production, recording, content and launch-support work across a longer project window.
Project-management framework: 12 months.
What Happens Before, During and After Production
We’ll use the production window for the agreed sessions and creation work. Planning, editing, promotion and support may happen outside it. Your scope will show the dates, what you’ll review and when you can expect each deliverable.
Frameworks from the Project Scope Overview. Actual availability, sessions, hours, deliverables, revisions, rights and support limits are confirmed in your written scope. Longer formats do not imply unlimited services.
Let’s map your project.
Tell me what you’re making and where you need help. Then choose a time to talk through the right production deal.
Let’s talk about your projectClient results / the pieces working together
How This Process Looks in Real Client Projects
Here are examples of the music, content and fan experiences I’ve helped create.
They’re grouped by the work so you can find what your project needs. South Sizzle’s I See appears in both music and content because those pieces belong to the same project. The other examples identify their own artists.
Build the projectProduce, record, mix and master the music. Connect the songs and story.
Bring the story into viewCreate music videos, interviews and smaller content pieces.
Start the fan relationshipInvite people to share their name and email and take the next step.
How I’ll Help Produce and Finish Your Music
The music is the foundation. We’ll identify what needs to be written, produced, recorded or finished, then set the sessions and review steps for that work.
Music Production / I See project
South Sizzle , I See: Production, Recording, Mixing and Mastering
For South Sizzle’s I See, I produced the whole project, recorded the music, mixed and mastered it, and developed and pieced together the storylines. Three tracks and four skits / interludes work together to create one organic story through the music.
The result is more than individual songs: it is a connected listening experience. This is the foundation. Once the project has a sound and story, we have something meaningful to build the content around.
Next piece: make the story visible. The music gives us the foundation for interviews, clips and visual ideas that help people get to know the project.
Client results / Music finishing
CHRI$ CA$H: Full-Project Mixing and Mastering
I mixed and mastered this whole project for CHRI$ CA$H. This example shows the finishing stage of music production: bringing the recorded songs together into a complete project ready for listeners.
For your project, this is the stage where we work on how the recordings sound together, not just how each song stands on its own.
Listen to the CHRI$ CA$H project on Spotify
Mixing and mastering credit supplied by A1XX. Playback options depend on Spotify.
How I’ll Create the Visuals and Content Around Your Music
Once we know the project’s sound and story, we can decide what people should see. Your scope may include cover art, videos, interviews or shorter clips. These examples show different ways I’ve done that work.
Client results / 02 / Create the content
Won’t Change: Music Video Production
Won’t Change , Yung Illie & Ali Kazem
Watch the music video on YouTube
A music video gives the song a visual identity. It gives an artist a full piece to share when someone asks what the music is about.
Another way to tell the story: a music video is one format. An artist interview lets people hear the meaning and personality behind the songs.
Content Production / I See project
South Sizzle , I See: Cover Art, Artist Interview and Twelve Shorts
Cover Artwork and Project Visual Identity
I also created the cover art for I See. The artwork gives the music a visual identity that listeners can recognize when they see the project.
Music, story and artwork are parts of the same build. This is another piece I can help bring together for your project.
Content Created Around the Same Project
The interview and twelve shorts below are also part of South Sizzle’s I See project. We used the story behind the music to create content that gives listeners more ways to connect with it.
Artist Interview and Short-Form Video Editing
1 → 12
A long edit and twelve separate vertical clips
The work included finding usable takes, matching mic audio, raising the volume, switching views, adding lyrics and captions, and exporting the shorts.
Real frames from the Two cents short. Sample frames from the edit.
You already have stories behind the music. An interview helps bring them out. Turning that conversation into a long video and smaller clips gives you more material to share without inventing a new topic for every post.
One project: music, story, artwork and content.
I See shows how the production work and the content around it can be planned as one connected build.
How I’ll Help You Connect With Fans and Set Up Your Project Offer
When someone wants more than a song or a clip, give them a next step. We can build a fan signup and an offer around the project, with the delivery and follow-up defined in your scope.
Client results / 03 / Begin the fan relationship
Runnin Outta Love: Fan Email Signup Funnel
Once the music and content create interest, fans need somewhere to go. For ETC-E’s Runnin Outta Love project, I built this fan-pack page to invite people to share their name and email in exchange for music and extras. It is the beginning of the sales process: a way to start building a direct relationship with people who want more.
Get attentionArtist music and content.
Offer something usefulA free fan pack.
Invite a signupAsk for the fan’s email.
Build the relationshipPlanned delivery and follow-up, then a fitting project offer.
Client page in preview. Signup and delivery are not demonstrated by this screenshot.
How Your Music and Content Lead Into the Fan Experience
A complete project gives fans something to care about. Content helps them discover and understand it. A fan signup gives the artist a way to keep the conversation going and introduce a future offer.
That is the journey I want to help put together for your project.
Client-reported sales result / Ali Kazem
Ali Kazem: A Fan Bought His Project for $100
Ali shared that someone purchased his project, Wilderness, for $100. In his post, he described it as more money than he had made from his years of streaming and said he wanted to keep using this approach.
A Direct Sale Gives Fans Another Way to Support the Music
This is the purpose behind building a fan relationship and a project offer: give someone who cares about the music a way to support it directly, beyond listening.
One artist-reported sale, not a bank-verified payment or a typical earnings claim. It does not establish that A1XX’s work or a specific funnel alone caused the purchase, and it does not guarantee the same result for another artist. This example is separate from ETC-E’s fan-pack preview and South Sizzle’s I See project.
How We’ll Get Started on Your Project
Complete the project request form, then choose a time to talk. We’ll look at what you have, what you want to create and which services fit. If we’re a good match, we’ll define the scope, price and next steps before any work begins.
Book a Project Call